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Working within the ages old traditions of porcelain, while incorporating all the related technical /technological innovations, we view our work as an artistic balance between classic taste and contemporary design.

With more than six (6) decades experience in the field, we underwent several changes in order to stick to our original pledge for aesthetic quality, incessant technological update, and shape and design diversity.

Mastering the fundamental properties associated with the porcelain, we deliver world class china acknowledged for its considerable strength, hardness, glassiness, whiteness, brittleness, translucence, and resonance.

With local, regional and global presence in our markets, and with a close eye on further experimentation and new techniques, we combine a high degree of craftsmanship and the latest technology, being proud to deliver unique brilliance and unparalleled color, charming surface textures, and market leading concepts of table-, dinner-, and serveware.

Delivering an extensive product line to houses, hotels and corporations, we are committed to contributing to the aesthetic contextualization of the daily life, thus adding art and color to our customers' lives.

Reassessing our strengths and realizing the tremendous potentialities of the global market, we see mass customization as the new frontier in business competition. We have therefore taken all the measures needed to enable us to address all types of customer demands and preferences, while leading the porcelain market to new concepts of art tableware.

Looking at the years ahead, we envision our projected growth to lead us to further steps of expansion and presence in the principal global markets, which will only reconfirm our total devotion to the values, the principles, and the standards our founder, Fathi Mahmoud, set before 60 years.

Sayed Fathi Mahmoud

  Eng :Fathi Mahmoud  

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