Working within the ages old traditions of
porcelain, while incorporating all the related
technical /technological innovations, we view
our work as an artistic balance between classic
taste and contemporary design.
With more than six (6) decades experience in the
field, we underwent several changes in order to
stick to our original pledge for aesthetic
quality, incessant technological update, and
shape and design diversity.
Mastering the fundamental properties associated
with the porcelain, we deliver world class china
acknowledged for its considerable strength,
hardness, glassiness, whiteness, brittleness,
translucence, and resonance.
With local, regional and global presence in our
markets, and with a close eye on further
experimentation and new techniques, we combine a
high degree of craftsmanship and the latest
technology, being proud to deliver unique
brilliance and unparalleled color, charming
surface textures, and market leading concepts of
table-, dinner-, and serveware.
Delivering an extensive product line to houses,
hotels and corporations, we are committed to
contributing to the aesthetic contextualization
of the daily life, thus adding art and color to
our customers' lives.
Reassessing our strengths and realizing the
tremendous potentialities of the global market,
we see mass customization as the new frontier in
business competition. We have therefore taken
all the measures needed to enable us to address
all types of customer demands and preferences,
while leading the porcelain market to new
concepts of art tableware.
Looking at the years ahead, we envision our
projected growth to lead us to further steps of
expansion and presence in the principal global
markets, which will only reconfirm our total
devotion to the values, the principles, and the
standards our founder, Fathi Mahmoud, set before